I’m looking into creating a Facebook Group and Fan page for a company that I’m launching in San Francisco in a couple of months. Since it’s going to be a social network for politics it’s pretty obvious to have a presence on Facebook.
So I started looking at the difference between the two and here they are. I will update this post over time so let me know if I’m missing something.
Facebook Group
Groups are generally better for discussions and attracting quick attention. Once a group reaches a certain size you will be unable to message all of it’s members.
- Only visible to Facebook members
- Invite your friends on Facebook and that are not
- Your friends can invite their friends
- Message members
- Create discussions
- Create an event
- Post message, video’s and photo’s
Facebook Fan Page
Pages are generally better for a building relationships with your fans, readers or customers.
- Visible Facebook and non members
- Create discussions
- Create an event
- Message members
- Post message, video’s, photo’s and notes
- Can be index by search engines
- View statics on the activity on the page
