Early this morning I woke up and had an idea for our name badges at our first workshop. I find that name badges at conferences are always hard to read and with a background in civil engineering I decided to create a name badge with the fonts that are used on the highway signs. Highway signs are designed to be read from as far away as possible and always present the most important information biggest and boldest. The fonts used on highway signs were developed through a decade of research starting in the early 1990′s.
So I was on the hunt for the Clearview font that is used for roadway signage. The Clearview font was developed by a design team that has received interim approval by the Federal Highway Administration for use in road guide signs. Yaffa at the New York Times wrote an article about how roads signs are changing, The Road to Clarity.
Name Badge #1
Name Badge #2